Sign of the Gulf Orange Disc

Jaguar Gulf Oil AdEven if you went all-out to get your XK-E 2+2, you still don’t need the most expensive motor oil.

Just the best.

Now that you’ve put yourself behind the wheel of this luxurious cat, you’ll want to give it some extra loving care. This means picking a really fine motor oil. Like ours. Gulfpride® Single-G. Using tests established by auto makers, we constantly check Gulfpride Single-G for its ability to protect against wear, scuffing, rusting, deposit formation, and clogging. Gulfpride far surpasses the requirements of car makers in these tests. Recent tests show Gulfpride Single-G performance equals or exceeds that of four leading competitive premium motor oils. (And one of them costs 25¢ a quart more than Gulfpride.) Get the best protection for your engine. Get Gulfpride wherever you see the Sign of the Gulf Orange Disc.

Enter the Sprite

Austin Healey Sprite Ad - 1958

Enter the Austin Healey Sprite

Roy Salvadori takes the Sprite into a bend …a touch on the brakes …drop down to third …into controlled drift …foot hard down in third

On the reverse of this ad was printed the chassis and drivetrain. Holding the ad to a window showed an “x-ray view” of the car. Creating an interactive print ad in 1958 is pretty impressive.

What’s more, here’s video of Roy Salvadori’s referenced road test of the Sprite at Silverstone:

The Perfect Ride

Corbeau Ad

The Perfect Ride

Corbeau GT car seats give you a perfect ride. The rigid tubular steel frame supports the foam cushioning and PIRELLI webbing. The seats are upholstered with leather cloth or cord centres and boast the unique Corbeau eyelet system.

Choose from the range of ten seats which include a competition seat and four “recliners”. Interested? Why not write for an illustrated leaflet.

Remember… whatever your needs, CORBEAU seats give you a perfect ride.

Corbeau Equipe Ltd.
Ivyhouse Lane, The Ridge, Hasings, Sussex TN35 4NN.
Tel: Hastings 32480.

Double entendre? What double entendre?

The Joys of Lotus Motoring

Lotus Ad in BARC Gazette, 1961

Begone Dull Care!

Let the spirited Elite introduce you to the joys of Lotus motoring, derived from unique specification: glass-reinforced plastic unitary construction all independent suspension, four wheel disc brakes, Coventry Climax 1214 cc power unite. Lotus Elite – LeMans 1960— 1300 cc class First, Index of Thermal Efficiency First. Manufactured and distributed by: LOTUS Cars Ltd. Delamare Road, Cheshunt, Hertfordshire. Telephone Waltham Cross 26181.

Wow. Now there’s an unformatted pile of text that is very difficult to make any sense of. I can only imagine that this was dictated over the phone to the advertising editor at the BARC Gazette and just transcribed and keylined in. It looks almost like a telegram of the ad’s copy.

Let’s just concentrate on those lovely lines of the Elite’s bodywork instead. There, that’s better.

Winning Favor Among Sportsmen Everywhere

One of the great losses of print advertising moving away from long copy and towards simple image and headline is that we may never again see another print ad series like this on from Martini & Rossi. This discussion of the driver’s seating position with Stirling Moss was “advertorial” content decades before the term was invented.

StirlingMossMartiniAdMartini & Rossi presents the Stirling Moss Competition Driving Lesson

Driving Position

The driving position is a very personal matter and one which you must work out for yourself. The main thing is to be comfortable and to have all the essential controls within easy reach.

The current practice on single-seater racing cars is to use a reclining seat with the steering wheel more or less upright and at arm’s length. It should be possible to adjust the position and rake of the seat to suit the majority of drivers.

The seat should give lateral support right up shoulder level, and for this reason it should, if possible, be made—or at least padded—to fit an individual driver. It should also be very rigidly mounted, to prevent any possibility of movement when cornering, accelerating, or braking.

In addition to being comfortable it is also necessary, on a single-seater, to be able to look over the top of the windscreen without being buffeted by the wind at high speeds. To attain the ideal in this respect it may be necessary to build different windscreens for different drivers.

There is much to be said in favor of the straight arm driving position. It allows the steering wheel to be turned the maximum amount without the arms becoming crossed up. It also permits rapid correction. Racing car steering is so light these days that the leverage of bent elbows is no longer necessary. And I find the straight arm position the most relaxing.

Martini & Rossi Suggests…
an enjoyable way to relax after the checkered flag goes down—M&R Vermouth on the rocks, a drink that is winning favor among sportsmen everywhere. Sweet or extra dry, Martini & Rossi Vermouth is great straight. It’s America’s favorite.

P.S.: Vote for your favorite driver… to receive the Martini & Rossi Award for Motorsportsman of the Year. Official ballot on page 14.

Martini & Rossi
Renfield Importers, LTD., N.Y.

This is it—the Mk. VI Elva

elvaAd

The Best Small Sports Racing Car produced today—irrespective of price.

This is it—the Mk. VI Elva.

If you don’t agree, I would be interested to know your reasons by phone (Hastings 51371) or letter—Frank Nichols

Elva Cars (1961) Ltd., Hastings, Sussex

I love the bluster of this ad copy, as if Frank is challenging me to a fight if I don’t love the Mk. VI. Easy, Frank. I do.

124 MPH Under Riverside’s Champion Bridge

With Race-Car Sureness

Alfa 1750 GT Veloce AdThere’s just one thing wrong with Alfa’s 1750 GT Veloce.

We can’t get enough of them.

Maybe it’s the name.

1750 Gran Turismo Veloce. You just know it means a fast, luxurious car in the great tradition of European road machines, always ready to race or roam.

Or maybe it’s the body. That brilliant styling has made this Bertone masterpiece a modern classic. Inside, the GTV is handsomely fitted with solid mahogany trim. New-design bucket seats the enfold you in arm-chair comfort even at nearly 120 mph. And a full complement of instruments, including a tachometer.

Most likely, though, it’s the famous Alfa performance, even livelier this year. A new stronger engine with race-proven fuel injection. Five forward speeds to cope with any traffic or terrain. Four-wheel disc brakes that stop you right now, in a safe, straight line. Wide-tread radial-ply tires that seem part of the road, take corners with race-car sureness. Racing suspension and precise steering that makes the car do what you want to do, the instant you want to.

Alfa Romeo’s new 1750 GT Veloce. Better hurry to your dealer now.

Alfa Romeo 1750 GT Veloce®. $4446 Ease POE.
Alfa Romeo Inc. 231 Johnson Ave., Newark, N.J. 07108 / 215 Douglas St. So., El Segundo, Calif. 90245 / Alfa Romeo (Canada) Ltd., 26 Greensboro Dr., Rexdale, Toronto, Canada.

As someone who works in advertising, I don’t think any contemporary creative director would let a copywriter get away with calling the product by three different names: 1750 GTV, 1750 GT Veloce, 1750 Gran Turismo Veloce… Make a decision!

As seen in Road & Track, July 1969 on Sensei Alan’s Flickr via Chromjuwelen

A New ’61 Corvette For the Keen Type

1961 Corvette Ad

I’m a little disappointed that even in ’61 the ad copy led with luggage space and seat adjustability. Get to the performance info, people!

’61 Corvette
New form and fineness for America’s only sports car.

There’s a winging new shape for the ’61 Corvette, and beneath these crisp contours, you’ll discover new refinements that reach right down to Corvette’s powerful heart.

Settle yourself in the cockpit and feel the no-nonsense comfort of those new bucket seats. They’re individually adjustable and the seat tracks themselves can be moved farther back for more driving space. Notice the increased foot and leg room made possible by a driveshaft tunnel that’s 19% narrower. There’s more trunk space, too; the luggage compartment is 20% larger for even greater touring convenience.

For muscle, the ’61 Corvette retains five versions of America’s most famous high-performance engine, the Corvette V8. Quick and sharp as a whiplash, this engine is available with up to 315 horsepower in a Fuel Injection version. There are three transmissions to choose from: a brand-new three-speed Syncro-Mesh with new quick accelerating ratios, the close-ratio four-speed Syncro-Mesh for the keen type, and Powerglide for the boulevardier.

There’s a feeling of pure confidence about the ’61 Corvette, a feeling born of the knowledge that this is the genuine article! See this new one at your Chevy dealer’s and you’ll know…

If you wanted a Corvette before, there’ll be no holding you now!

Chevrolet division of General Motors, Detroit 2, Mich.

Corvette by Chevrolet.

via Chromjuwelen.

1st Prize: A Brand New ’67 Ford Mustang