Archive for the ‘Vintage Racing Advertising’ Category

For People Who Must Drive a Winner

Daytona. Datsun sweeps the field.

Talk about domination—the Datsun Track Star swamped the field at Daytona.

Seven out of the first 8 spots in Class D Production at the 1969 American Road Race of Champions (ARRC).

Just what you might expect from a real sports car.

Because the stock 2000 has real sports car handling. Real sports car power from a 135 HP “OHC” engine for a 124 MPH top and 0-60 in 9.3 seconds. Real sports car response from an all-synchro 5-speed that Stirling Moss rates… “Really good—the speed with which one could change gears was only limited by the speed of one’s hand.”

Add classic lines. Body-fit buckets. vinyl upholstery, carpets, locking console… even a radio among $300 in no-charge extras. You’ve got a luxury GT that blasts backroads and breezes freeways.

The ARRC champ 2000—and its little brother—Datsun 1600. Real sports cars for people who must drive a winner. Driva a Datsun… then decide.

Datsun
Sedans · Wagon · Pickup · Sports cars

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Fantastic, Super-Sonic Stereo Sounds!

Dan Gurney and his world of racing now on record.

Great, interesting, commentary by Dan! Fantastic, super-sonic stereo sounds!

Featuring: The Motor Trend 5000, The Times Grand Prix
Plus… Brabham-Climax, Lotus-Ford Indy Car, Ford GT, Daytona Coupe, Dragon Snake

There’s more! Only $4.98 (plus tax)

Order today and receive this free bonus!
If you order now, and autographed 8 by 10 photo of Dan suitable for framing will be enclosed with your album free of charge.

Mail your order to: Mobile Fidelity Records, P.O. Box 336, Burbank Calif. 91503

So who’s got a digitized copy of this for me?

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World Champion is an Understatement

We won the world, together.

Congratulations, Graham.

We at STP have seen, firsthand, your courage and control behind the wheel. And calling you World Champion is an understatement.

Your win is a milestone for us, too.

STP Oil Treatment has been cutting friction and wear for winning drivers at Indy year after year. Now, thanks to your skill, STP, once again, is on the side of a Grand Prix Champion.

The racer’s edge. Another successfully tested product of the STP Corporation.

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The Best Visual Definition of Safety a State Trooper Will Ever See

Men who know fine cars appreciate the Cobra!

It’s a rare Cobra owner who can’t instantly recognize the characteristic red lights and apologetic grin that seem to appear occasionally, without reason, in his rear view mirror. No ticket involved, just admiration and interest!

Perhaps it’s the way a Cobra glides effortlessly through traffic, its four wheel independent suspension just rippling over the road. Or maybe it’s the sound…the matchless cadence of power with an American accent—Ford 289 High Performance V8! Whatever it is, there’s just something about a Cobra that demands more than a casual glance, and our white helmeted friends in blue are no exception!

Closer inspection reveals a heritage bred of competition and luxury. The four huge disc brakes glinting behind wire wheels are probably the best visual definition of safety a state trooper will ever see. It doesn’t take a trooper’s expert eye though to sense the comfort and quality of the deep english leather bucket seats, woodrim racing wheel, and complete instrumentation in the sumptuous cockpit.

Assuming you don’t have a badge, motorcycle and apologetic grin, we suggest you drop in at your local “Total Performance” Ford Dealer and spend a few concentrated moments carefully inspecting the world’s most versatile sports car! $5995.00 P.O.E.

Cobra
Powered by Ford

For more information write: Shelby American, Inc., 1042 Princeton Dr., Venice, California

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Fibreglass Body Shells £49

The STILETTO, shown trimmed. Body widths: Front 54 in. Rear, 53in. Also the SCIMITAR, identical design, wheelbase 6ft. 1 in. to 6 ft. 5 in.

Fibreglass Body Shells £49. Bare shell, untrimmed. For wheelbases of 6ft. 11 in. to 6ft. 9in.

Kits for experimental work or body repairs: 12/6, 17/6, 28/6, and 45/-.

The Mistral

£58. Bare shell untrimmed. Designed for Space-Frame or Twin-Tube-type chassis of 7ft. 3in. to 7 ft. 6 in. wheelbase.

Dept. MS7.
Micron Plastics (Microplas LTD.)
Block N. The James Estate, Western Road. Mitcham, Surrey
Telephone: Mitcham 4407

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Shopping the 1960 Heuer Rally Timer Catalog

Whenever I stumble across these old ads and catalogs I’m reminded how temporal value is. It seems obvious, of course, that today’s highly collectible and rare racing part or accessory was yesterday’s common off-the-shelf product. Today any of these dash-mounted Heuer timers would cause a bidding frenzy on eBay or Pelican Parts. In 1960 one of them could have been yours for about fifty bucks.

I’m reminded of a scene in Raiders of the Lost Ark which describes this phenomenon so wonderfully. The villain, René Belloq, holds up a pocket watch and says, “Look at this. It’s worthless. Ten dollars from a vendor in the street. But I take it, I bury it in the sand for a thousand years, it becomes priceless! Like the Ark. Men will kill for it; men like you and me.”

Now I don’t think anyone is going to kill for a Heuer dash timer. Maybe give it a few more years.

See the complete catalog at On the Dash.

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From the Competition Department

Now available from the West Coast.

SCCA authorized production car.

Factory options & modified parts.

Hollywood Sport Cars Competition Department.

5766 Hollywood Boulevard. Hollywood 28, California

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A Tiger on the Road

He wanted a Fiat Spider.

She wanted a Fiat “600”.

They got them both (and saved a garageful of money!)

The FIAT 1200 SPIDER is all the car a man could want. A tiger on the road. Stunning Italian style by Pinin Farina. Careful Italian craftsmanship in every detail. A humming 1221 cc. engine that delivers plenty of zip and about 27 miles a gallon. Roll-up windows, plenty of legroom, tuck-away soft top and optional hard top too, if you want it. Best of all, a price tag that lets you drive it instead of dream about it—only $2595. (And it’s the only car also available with the winging new version of a famous 1.5 liter racing engine! WHOOSH!)

The FIAT 600 is everyone’s ideal car, perfect for scooting to the supermaket, dropping the kids off at school, or taking the whole family to grandma’s for the weekend. It parks in spaces that don’t look big enough for a bike. Delivers about 40 miles a gallon. Includes almost $300 worth of accessories at no extra charge. And costs only $1398—about $200 less than the leading French and German imports.

Spider or 600, a FIAT will keep your family happy. Your budget, too. Try either one tomorrow. Better yet, try both.

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It’s Easy to Buy or Lease a Cobra or Mustang G.T. 350

Now Exclusive Cobra and Mustang 350 G.T. Dealer—S&C Motors
2001 Market Street (corner of Delores)
Phone UN 1-6000 • Al Rivera, Manager

Phil Hill in Cobra at Candlestick. Phil Hill, America’s first world champion grand prix driver, will drive the S&C Special, a Cobra 427 this weekend at Candlestick. Keep your eye on the S&C Special. You’ll be seeing a champion driving a world championship car. Shelby American won the 1965 FIA International Manufacturer’s Championship.

It’s easy to buy or lease a Cobra or Mustang G.T. 350 at S&C. Com in to S&C Motors at 2001 Market Street, San Francisco, and see Al Rivera, manager of Hi-Performance sales, service and parts, or phone UN 1-6000 for all the information on the hottest cars in the world. Shelby American Cobra and Mustang G.T. 350 street models are available on very reasonable purchase or lease terms. We want to deal so that you can wheel. Ask about competition options, too, if you want to race or beat the other guy from the stop light.

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Dan Gurney. Winner.


Winners go with Bell.

Dan Gurney.
Winner: Mosport 200 — Mosport, Ontario 1968
Winner: Motor Trend 500 — Riverside, Calif. 1968
Winner: Rex Mays 300 — Riverside, Calif. 1967

Bell Helmets
See your local Bell Helmet Dealer

Via Swiss Stash

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