Archive for the ‘Vintage Racing Advertising’ Category

Fine Craftsmanship and Superlative Performance

1952 Jaguar Ad

1st at Le Mans
The Finest Car of its Class in the World: Jaguar

With a record speed fo 93.5 M.P.H.—record distance of 2,244 miles and a record lap of 105 M.P.H. Jaguar has again justified its rapid rise to fame as “The Finest Car of its Class in the World.”

No less spectacular has been the post war rise in popularity of Jaguar in the U.S. where people who enjoy fine craftsmanship and superlative performance are buying more and more Jaguars.

Hoffman

New York
487 Park Avenue • PL 90-7036
Broadway at 62nd St. • JU 6-0664

Chicago
Esquire Building • FR 2-6976

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Renowned for Headgear

Everoak Helmets Advertisement

Wise heads wear Everoak (impact tested) safety helmets. B.S.I. Approved

Everoak T.T 62/-
Everoak Ace 48/-
Cork Everoak 61/-
Standard Everoak 52/6

Made exclusively by
Everitt W. Vero & Co. LTD., London, S.E.22
Renowned for Headgear!

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’56 Morgan+4 On Display

Morgan Ad 1956You have seen this production model Morgan victorious in competition. A consistent So. Calif. Winner (Bok Oker, Driver)!

The same outstanding performance is available in any new Morgan.

See and test drive the car considered one of the finest hand made class E roadsters.

’56 Morgan + 4 on display

  • Hand Made by skilled craftsmen
  • Sliding pillar front suspension (Pat. by Morgan over 40 yrs.)
  • Proven 90 H.P. TR2 engine

Ed Savin Worldwide
312 So. Soto
ANgelus 8-7151
475 So. Atlantic
ANgelus 8-3264
Los Angeles

I’m Inc.
1968 S. Sepulveda
West Los Angeles
GRanite 8-1142

Published in MotoRacing. August 1956.

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America’s Only True Sports Car

1958 Corvette Ad

The use of the American national racing colors and stripes really makes this ad for me.

Via 1950s Unlimited.

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The Same Kind You Can Install

Dana Piston Rings ad16 straight wins for Perfect Circle piston rings at the Indianapolis “500”

No other piston rings made match the win record of Perfect Circle at Indianapolis. In 31 of the last 37 years, Perfect Circle helped give “500” winners the extra margin of full power performance it takes to enter victory lane. And the the PC piston rings used by these champions were not specially made for racing. They were standard sets—the same kind you can install! What’s more, every qualifier in last year’s “500” also used Perfect Circle Valve Seals. So take a tip from the experts. When you re-ring, insist on Perfect Circle.

Perfect Circle
Dana Parts Company • Dana Corporation

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Sign of the Gulf Orange Disc

Jaguar Gulf Oil AdEven if you went all-out to get your XK-E 2+2, you still don’t need the most expensive motor oil.

Just the best.

Now that you’ve put yourself behind the wheel of this luxurious cat, you’ll want to give it some extra loving care. This means picking a really fine motor oil. Like ours. Gulfpride® Single-G. Using tests established by auto makers, we constantly check Gulfpride Single-G for its ability to protect against wear, scuffing, rusting, deposit formation, and clogging. Gulfpride far surpasses the requirements of car makers in these tests. Recent tests show Gulfpride Single-G performance equals or exceeds that of four leading competitive premium motor oils. (And one of them costs 25¢ a quart more than Gulfpride.) Get the best protection for your engine. Get Gulfpride wherever you see the Sign of the Gulf Orange Disc.

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Enter the Sprite

Austin Healey Sprite Ad - 1958

Enter the Austin Healey Sprite

Roy Salvadori takes the Sprite into a bend …a touch on the brakes …drop down to third …into controlled drift …foot hard down in third

On the reverse of this ad was printed the chassis and drivetrain. Holding the ad to a window showed an “x-ray view” of the car. Creating an interactive print ad in 1958 is pretty impressive.

What’s more, here’s video of Roy Salvadori’s referenced road test of the Sprite at Silverstone:

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The Perfect Ride

Corbeau Ad

The Perfect Ride

Corbeau GT car seats give you a perfect ride. The rigid tubular steel frame supports the foam cushioning and PIRELLI webbing. The seats are upholstered with leather cloth or cord centres and boast the unique Corbeau eyelet system.

Choose from the range of ten seats which include a competition seat and four “recliners”. Interested? Why not write for an illustrated leaflet.

Remember… whatever your needs, CORBEAU seats give you a perfect ride.

Corbeau Equipe Ltd.
Ivyhouse Lane, The Ridge, Hasings, Sussex TN35 4NN.
Tel: Hastings 32480.

Double entendre? What double entendre?

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The Joys of Lotus Motoring

Lotus Ad in BARC Gazette, 1961

Begone Dull Care!

Let the spirited Elite introduce you to the joys of Lotus motoring, derived from unique specification: glass-reinforced plastic unitary construction all independent suspension, four wheel disc brakes, Coventry Climax 1214 cc power unite. Lotus Elite – LeMans 1960— 1300 cc class First, Index of Thermal Efficiency First. Manufactured and distributed by: LOTUS Cars Ltd. Delamare Road, Cheshunt, Hertfordshire. Telephone Waltham Cross 26181.

Wow. Now there’s an unformatted pile of text that is very difficult to make any sense of. I can only imagine that this was dictated over the phone to the advertising editor at the BARC Gazette and just transcribed and keylined in. It looks almost like a telegram of the ad’s copy.

Let’s just concentrate on those lovely lines of the Elite’s bodywork instead. There, that’s better.

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Winning Favor Among Sportsmen Everywhere

One of the great losses of print advertising moving away from long copy and towards simple image and headline is that we may never again see another print ad series like this on from Martini & Rossi. This discussion of the driver’s seating position with Stirling Moss was “advertorial” content decades before the term was invented.

StirlingMossMartiniAdMartini & Rossi presents the Stirling Moss Competition Driving Lesson

Driving Position

The driving position is a very personal matter and one which you must work out for yourself. The main thing is to be comfortable and to have all the essential controls within easy reach.

The current practice on single-seater racing cars is to use a reclining seat with the steering wheel more or less upright and at arm’s length. It should be possible to adjust the position and rake of the seat to suit the majority of drivers.

The seat should give lateral support right up shoulder level, and for this reason it should, if possible, be made—or at least padded—to fit an individual driver. It should also be very rigidly mounted, to prevent any possibility of movement when cornering, accelerating, or braking.

In addition to being comfortable it is also necessary, on a single-seater, to be able to look over the top of the windscreen without being buffeted by the wind at high speeds. To attain the ideal in this respect it may be necessary to build different windscreens for different drivers.

There is much to be said in favor of the straight arm driving position. It allows the steering wheel to be turned the maximum amount without the arms becoming crossed up. It also permits rapid correction. Racing car steering is so light these days that the leverage of bent elbows is no longer necessary. And I find the straight arm position the most relaxing.

Martini & Rossi Suggests…
an enjoyable way to relax after the checkered flag goes down—M&R Vermouth on the rocks, a drink that is winning favor among sportsmen everywhere. Sweet or extra dry, Martini & Rossi Vermouth is great straight. It’s America’s favorite.

P.S.: Vote for your favorite driver… to receive the Martini & Rossi Award for Motorsportsman of the Year. Official ballot on page 14.

Martini & Rossi
Renfield Importers, LTD., N.Y.

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