Archive for the ‘Vintage Racing Advertising’ Category

A Friend is More than a Fiberglass Top

Porsche 914 Ad

Our mid-engine car is a fair-weather friend that won’t let you down in foul weather. On sunny days, the top snaps off in less than a minute, stores under the rear trunk lid and takes up almost no room at all. On rainy days the top locks back on almost as fast. And because it’s fiberglass, it won’t leak or rip. Unlike fabric.

But a friend is more than a fiberglass top. First of all, it’s a two-seater in the classic sports car tradition.

And right behind the two seats is an engine in our race car tradition.

The mid-engine concept gives the Porsche 914 a whole bundle of advantages over ordinary cars.

It holds the road better because its centre of gravity is lower.

It corners better, because there’s no heavy frond end to steer and no heavy back end to slide out.

It brakes faster and saves tire life because all the wheels carry a more equal load.

It also comes with a built-in roll bar, electronic fuel injection, 5 speed synchromesh transmission and two trunks.

Best of all, you can get all of this for a whole lot less than you would expect to pay to own a Porsche. Really.

But don’t just settle for an impression from an ad. Test drive the Porsche 914 yourself. Swing it into a few corners. Pop off the fiberglass top.

You’ll see the light.

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Uninterrupted Strain of Instantaneous Acceleration

Enzo Ferrari for Champion

“Brilliant Italian Race Car Manufacturer Pays Tribute to Dependable Champion Spark Plugs

‘The victory /of Alberto Ascari in one of our Ferrari cars in the 22nd Grand Prix of Italy at 115.547 miles per hour average, established new all-time records for the Monza track, and also established the highest speed attained in European circuits. This 4½ litre 12-cylinder Grand Prix Ferrari was equipped with 24 Champion Spark Plugs which withstood perfectly the uninterrupted strain of instantaneous acceleration and equally instaneous deceleration demanded by European type of racing tracks. At Monza, as on most European race courses, sharp turns and severe braking alternate with straight stretches where flat out speed is possible. We attribute a great deal of the merit of our success in the Grand Prix of England, Grand Prix of Germany, Grand Prix of Italy and the Monza Pan-American Race to the magnificent performance and unfailing dependability of Champion Spark Plugs.’
—Enzo Ferrari

Follow the Experts
Demand Dependable Champions for your Car.”

Hard to imagine Enzo actually saying any of these things.

via Just A Car Guy.

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Guarantees Unstinting Devotion

1961 Corvette Ad

Excitement is standard equipment!

The small blue car lurking behind that ’61 Corvette is a 1927 Bugatti. It was as exciting as any car can be, but it was a little short on creature comfort and only the best coordinated and most sinewy could hope to drive it. The Corvette, on the other hand, guarantees unstinting devotion to all the details of driver-passenger comfort and accommodation with no sacrifice in flashing performance or impeccable handling. Anyone who can drive well can drive a Corvette; the only thing that really sets is apart from today’s automobiles is the absolutely ecstatic way it goes down the road. Build into every Corvette is a lifetime supply of pure sports car excitement such as you’ve never known before.

Corvette by Chevrolet

Chevrolet Division of General Motors. Detroit 2. Michigan

Can you imagine what people would say if you suggested that Chevrolet show another car company’s product in their ads today? I almost can’t believe this happened.

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Art Appreciation: Simca Deho Special

I’m having trouble finding verifiable information on this gorgeous little barchetta. Previous sellers have said she has LeMans and Mille Miglia provenance, but I’m not finding it immediately and we’ve all known sellers that were prone to exaggeration. Usually when I can’t dig up much information on a car, I don’t post about it. But one thing about this little machine is immediately certifiable—she’s gorgeous. So despite the lack of concrete information on it, I couldn’t help but share it with you.

Forgive me.

More photos in this Google Plus gallery.

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Why Walk When a Delahaye is Available?

Ordinarily I wouldn’t subject you to an 11 minute Johnny Walker ad, but maybe if advertising as short film as love letter to vintage racing is a success we’ll see more of these and fewer terrible ads. Will it join the Ferrari Shell spot and Castello Cavalcante in the pantheon of great classic racing ads? Only time will tell. But I’m sure I’ll want another look at that French Racing Blue beauty.

Cameos from Jenson Button and Mika Häkkinen are a fun bonus as well. But of course that gorgeous Delahaye 135 somehow manages to steal the spotlight from even Jude Law. Enjoy.

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You Will Love it More!

Nardi AdDo you like to drive?

With a Nardi steering wheel you will love it more!

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Bare Shell with High Surface Finish

Toledo Fiberglass Sportsca Body Ad

The Microbond Fibreglass Body Shell £49!!!

Dimensions: Wheelbase…….. 6ft. 9in.
Front body width…………. 4ft. 9in.
Rear body width………….. 4ft. 4in.

Suitable for Austin Specials.

Inspection invited at our works, Mondays to Fridays and Saturday mornings up to 1 p.m.

Bare shell with high surface finish, untrimmed, in the following colours: Red, Green, White, Black or Blue — £49.

Extras available include interior wheel arches, mounting tubes, doors, etc. Send for details. Other models in the course of preparation.

Kits for experimental work or bodywork repairs: 12/6, 17/6, 28/6, and 45/-.

Bulk material prices on application. Trade supplied.

Micron Plastics (Dept. MS 4).
Harefield Road, Rickmansworth, Herts
Tel.: 3312

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Lotus Elite: This is the World

Lotus Elite Ad

Lotus Elite
This is the World
1216cc of Aluminum OHC Coventry Climax Engine pumping out 120 MPH, 10 sec. acceleration times—35 to 40 MPG — All in the same car!!! Six-Footers stretch out, the trunk carries a golf bar, or two suitcases — All in the same car!!! the most beautiful car in the World. 30 MPH corners at 45, fantastic braking, a “modified car with a roof on it” — All in the same car!!! And the above is all standard equipment at 4780 POE. For the man who owned an MGTC in 1947, a Jaguar 120 Coupe in 1952, a Porsche in 1953, or an Alfa in 1956. Here is your Advanced World of Motoring — The race bred Lotus Elite……

Exclusive Agents for Southern California, Arizona and Utah
Bob Challham. Ecurie Shirlee Corporation
Showrooms and Service Facilities: 2301 Sepulveda Boulevard, Manhattan Beach, California

Available thru only the finest imported car centers.

Lotus: The blood line is racing. The breed is speed.

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… Or Watch it Go By

Shelby Cobra ad

The first Ford Shelby Cobra 260 print ad – 1963.

via Griftomatic.

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“File Away Your Spark Plug Troubles”

Jim Clark Autolite Ad

If it’s good enough for Jimmy…

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