The F40 is iconic for a lot of reasons. It was the last Ferrari to be created under Enzo Ferrari’s direct supervision. It was a perfect moment at the height of the old fashioned—some say purer—supercar (old fashioned in that it was without much in the way of onboard computerized driver aids). It isn’t bad to look at either.
When the Japanese magazine Car Graphic was asked to make this promotional video for the Ferrari F40 in 1987, they may have produced something just as unique as the F40 itself… Something we’re unlikely to ever see again. I’d bet that this is as close as we’ll ever get to a Ferrari television ad.
You know… as good as it looks, the view pales in comparison to the sound.