Uninterrupted Strain of Instantaneous Acceleration

Enzo Ferrari for Champion

“Brilliant Italian Race Car Manufacturer Pays Tribute to Dependable Champion Spark Plugs

‘The victory /of Alberto Ascari in one of our Ferrari cars in the 22nd Grand Prix of Italy at 115.547 miles per hour average, established new all-time records for the Monza track, and also established the highest speed attained in European circuits. This 4½ litre 12-cylinder Grand Prix Ferrari was equipped with 24 Champion Spark Plugs which withstood perfectly the uninterrupted strain of instantaneous acceleration and equally instaneous deceleration demanded by European type of racing tracks. At Monza, as on most European race courses, sharp turns and severe braking alternate with straight stretches where flat out speed is possible. We attribute a great deal of the merit of our success in the Grand Prix of England, Grand Prix of Germany, Grand Prix of Italy and the Monza Pan-American Race to the magnificent performance and unfailing dependability of Champion Spark Plugs.’
—Enzo Ferrari

Follow the Experts
Demand Dependable Champions for your Car.”

Hard to imagine Enzo actually saying any of these things.

via Just A Car Guy.

DISCUSS (1 Comment)

  1. Gary Mason

    What I found most interesting is that, being in the early ’50s, this ad served to distinguish European racing from American racing by pointing out the characteristics of road racing versus (essentially) oval track racing. I wonder if that was the main, or strong secondary, point to the ad.

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