Lotus Elite: This is the World

Lotus Elite Ad

Lotus Elite
This is the World
1216cc of Aluminum OHC Coventry Climax Engine pumping out 120 MPH, 10 sec. acceleration times—35 to 40 MPG — All in the same car!!! Six-Footers stretch out, the trunk carries a golf bar, or two suitcases — All in the same car!!! the most beautiful car in the World. 30 MPH corners at 45, fantastic braking, a “modified car with a roof on it” — All in the same car!!! And the above is all standard equipment at 4780 POE. For the man who owned an MGTC in 1947, a Jaguar 120 Coupe in 1952, a Porsche in 1953, or an Alfa in 1956. Here is your Advanced World of Motoring — The race bred Lotus Elite……

Exclusive Agents for Southern California, Arizona and Utah
Bob Challham. Ecurie Shirlee Corporation
Showrooms and Service Facilities: 2301 Sepulveda Boulevard, Manhattan Beach, California

Available thru only the finest imported car centers.

Lotus: The blood line is racing. The breed is speed.

DISCUSS (2 Comments)

  1. Ted Sodergren

    Still a gorgeous car! My distant dream when I was a poor college student.

  2. Peter Linsky

    My late father, an engineer, thought the first Elite was the most beautifully-proportioned automobile he ever saw. I was still a teenager at the time (1960), and he hauled me over to Chamberlain’s store in North Hollywood so would we could both drool over the cars in the showroom. Jay was kind enough to lend a car for display at the local community college’s summer car show, and it was a hit! I loved the way the door glass stored in the pocket behind each seat. My dad almost bought one. Glad he didn’t, in hindsight. The quality issues and Chapman’s refusal to stand behind his product drove Jay to distraction.

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