Production Value

Cooper exhibition stand

It’s auto show season. While the latest supercars and minivans are being debuted in Detroit and LA, let’s remember that some of the best racing cars ever made didn’t have so much as a sheet to pull back when they debuted. Today’s vehicle launches are multimedia extravaganzas of celebrity-hosted augmented reality audio visual choreography that seemingly had more effort in their planning than the econobox they’re revealing.

Not so with the Cooper 500 shown here. Just pull up a cafe chair to set the engine on, hand paint a placard with the maker’s name, and park ‘em over by the rollup warehouse door. Done and done.

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