The Joys of Lotus Motoring

Lotus Ad in BARC Gazette, 1961

Begone Dull Care!

Let the spirited Elite introduce you to the joys of Lotus motoring, derived from unique specification: glass-reinforced plastic unitary construction all independent suspension, four wheel disc brakes, Coventry Climax 1214 cc power unite. Lotus Elite – LeMans 1960— 1300 cc class First, Index of Thermal Efficiency First. Manufactured and distributed by: LOTUS Cars Ltd. Delamare Road, Cheshunt, Hertfordshire. Telephone Waltham Cross 26181.

Wow. Now there’s an unformatted pile of text that is very difficult to make any sense of. I can only imagine that this was dictated over the phone to the advertising editor at the BARC Gazette and just transcribed and keylined in. It looks almost like a telegram of the ad’s copy.

Let’s just concentrate on those lovely lines of the Elite’s bodywork instead. There, that’s better.

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