The Joys of Lotus Motoring

Lotus Ad in BARC Gazette, 1961

Begone Dull Care!

Let the spirited Elite introduce you to the joys of Lotus motoring, derived from unique specification: glass-reinforced plastic unitary construction all independent suspension, four wheel disc brakes, Coventry Climax 1214 cc power unite. Lotus Elite – LeMans 1960— 1300 cc class First, Index of Thermal Efficiency First. Manufactured and distributed by: LOTUS Cars Ltd. Delamare Road, Cheshunt, Hertfordshire. Telephone Waltham Cross 26181.

Wow. Now there’s an unformatted pile of text that is very difficult to make any sense of. I can only imagine that this was dictated over the phone to the advertising editor at the BARC Gazette and just transcribed and keylined in. It looks almost like a telegram of the ad’s copy.

Let’s just concentrate on those lovely lines of the Elite’s bodywork instead. There, that’s better.

5 responses to “The Joys of Lotus Motoring”

  1. Captain Ned says:

    Be careful, doll, as even you have enough mass to splinter both the body and suspension of this underbuilt car.

    Yes, Lotii are pretty to look at but their general inability to deal with everyday road conditions must be taken into account.

  2. Wow. Now there’s an unformatted pile of text that is very difficult to make any sense of.

    Simple: it’s British English.

    (I kid. Sort of.)

  3. F1Jester says:

    The ad copy is the essence of Lotus. The bare minimum to do the job. ACBC probably did it intentionally.

Leave a Reply