Winning Favor Among Sportsmen Everywhere
One of the great losses of print advertising moving away from long copy and towards simple image and headline is that we may never again see another print ad series like this on from Martini & Rossi. This discussion of the driver’s seating position with Stirling Moss was “advertorial” content decades before the term was invented.
Martini & Rossi presents the Stirling Moss Competition Driving Lesson
The driving position is a very personal matter and one which you must work out for yourself. The main thing is to be comfortable and to have all the essential controls within easy reach.
The current practice on single-seater racing cars is to use a reclining seat with the steering wheel more or less upright and at arm’s length. It should be possible to adjust the position and rake of the seat to suit the majority of drivers.
The seat should give lateral support right up shoulder level, and for this reason it should, if possible, be made—or at least padded—to fit an individual driver. It should also be very rigidly mounted, to prevent any possibility of movement when cornering, accelerating, or braking.
In addition to being comfortable it is also necessary, on a single-seater, to be able to look over the top of the windscreen without being buffeted by the wind at high speeds. To attain the ideal in this respect it may be necessary to build different windscreens for different drivers.
There is much to be said in favor of the straight arm driving position. It allows the steering wheel to be turned the maximum amount without the arms becoming crossed up. It also permits rapid correction. Racing car steering is so light these days that the leverage of bent elbows is no longer necessary. And I find the straight arm position the most relaxing.
Martini & Rossi Suggests…
an enjoyable way to relax after the checkered flag goes down—M&R Vermouth on the rocks, a drink that is winning favor among sportsmen everywhere. Sweet or extra dry, Martini & Rossi Vermouth is great straight. It’s America’s favorite.
P.S.: Vote for your favorite driver… to receive the Martini & Rossi Award for Motorsportsman of the Year. Official ballot on page 14.
Martini & Rossi
Renfield Importers, LTD., N.Y.
RT @TheChicane: Winning Favor Among Sportsmen Everywhere: One of the great losses of print advertising moving away from long copy… http:/…
Vintage Martini + Rossi Stirling Moss advert. Worth looking@ http://t.co/5FbcTySpYO
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