The Proving and Improving Grounds

Porsche racing ad

In a race there are two things you can count on. The unexpected and the unpredictable. So the car must respond with an almost animal quickness and sureness.

Speed alone is not enough. Every part of the car must possess the utmost in reliability. For Porsche, racing is the ultimate test of that.

We use the classic courses and tracks of the world as our research laboratories. They are the proving and improving grounds for established ideas. And the headwaters of inspiration for new ones.

It is not incidental that we have been the world’s champions for the last 3 years in a row.

The more we race, the more features we prove. And only when something has passed the test of the track does it ever show up on a car for the street.

Everything we’ve learned goes into the mid-Engined Porsche 914 and the Porsche 911.

At Porsche we do not race to make a name; we race to build a car.

For dealer information call (free) 800-553-9550. In Iowa (collect) 319-242-1867.

“Racing is the ultimate test.” Dr. Ferry Porsche

I love that they included the Cisitalia-Porsche in this ad.

One response to “The Proving and Improving Grounds”

  1. Erick Zanner says:

    And this is why Porsche is Porsche and everybody else is just a wannabe.

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