More Examples of This Not Working

'60s and '10s Porsche 911

Advertisers! Abandon this concept. It makes exactly zero people want the new one.

1970 and 2008 Dodge Challengers'50s and '80s Mercedes

DISCUSS (8 Comments)

  1. Pilote Ancien

    “Can I get an ‘Amen’ for Brother Harlo!?!?!?”

  2. thefuturegarage

    I couldn’t disagree more! It may not help sell new cars, but I don’t care about that; I absolutely adore these shots.

  3. Bryan

    I personally like to see those pictures, though just for reflection’s sake. I have no interest in using them for advertising, though.

  4. Fred

    Makes the new car look fat.

  5. Alex

    I couldn’t agree more, but advertising agencies are often times not to blame for these types of ads; they get forced into doing them. More often than not, the client wants to see their old iconic car juxtaposed with the newer “better” car. I’ve seen clients stomp, kick and scream to get their way, only to have it backfire later on. Usually the agency takes the blame for the backfire too.

  6. John

    AMEN brother Harlo!

  7. Mike Jacobsen

    I think you nailed it. I presume they think the new car will become a classic as the old one is; extremely unlikely. BTW, nothing becomes a classic with age, it must be the best of its kind when produced–that is the meaning of the word.


    Car companies do these kind of ads to show heritage. To show they are a company that has a long history of producing cars, hoping to be perceived as more trustworthy as a result. “It has been around for many years, it must be good, they must now what they’re doing, they have experience.” It’s same as shops putting something like “est. 1928” on their shop window, why else would you do that?

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