Everybody’s Automotive Magazine

It says it all right there under the logo doesn’t it: “Everybody’s Automotive Magazine”.

Looking at this cover from the June 1960 edition of Hot Rod, I believe it. Comet vs. Rambler. Chevys for Indy. VW hop up kits. It’s all in there. Muscle. Racing. Imports.

I suppose on the whole, I appreciate that specific tastes can be catered to in today’s media landscape. But it makes me wonder if automotive enthusiasm has become too compartmentalized… Too isolated.

It’s all too rare a car event where all comers are appreciated as part of a unified whole: lowriders and rat rodders; supercar polishers and vintage chrome collectors; drag racers and import tuners.

When I see this old issue of Hot Rod, part of me is immediately caught up in the frame these fellows are dropping this powerplant into: Marveling that this is all just happening in the back lot and somehow looks as clean as a sterile workshop. But when I see the other feature callouts, it reminds me to step back from the details and the minutia and look at the big picture of people—all kinds of people—just messing about with their cars.

Not a bad way to spend 35¢, eh?

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