The Second Best Shape in Italy

The chauvinism of 1960s advertising! You love it in Mad Men, you’ll love it behind the wheel of your Fiat.

“The second best shape in Italy.

at the hottest little price in the USA. You’ve seen the first in films. Now see the Fiat in person. Fiat is the hot one. The Italians did it the way they do most things. With style. With flair. With flourish. And there’s no Germanic thrift showing. This Fiat sport comes with all the extras at not a penny extra. Bucket seats, power brakes, leatherette upholstery, header, defroster, tachometer, dual electric wipers, safety belt anchors, bumper guards, self-canceling turn signals, help-lights and tool kit. And speaking of figures, you can’t even come close to a shape like this at a price so trim and appealing. At $2639, it’s the lowest-priced sports car in its class. Every family should have at least one Fiat.”

Germanic thrift! Safety belt anchors! You can’t come close to a shape like this at such a low price! Every line is pure gold.

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