Go Faster: The Graphic Design of Racing Cars

I clicked on over to Amazon and pre-ordered this one seconds after I heard about it.

As a graphic designer (that’s my day job, I’m a web designer) and a racecar geek, there’s no way Sven Voelker’s Go Faster: The Graphic Design of Racing Cars couldn’t be on my shelf. I didn’t even have time to translate the German blurb before I was adding this one to my cart. Look for a review on The Chicane when I receive it.

Ok, here’s that translation now, courtesy of Google which is less than elegant in its conversion but gets the job (mostly) done:

“Strip strike, numbers, colors and logo – the visual appearance of a race car needs so you can distinguish the car at first glance from the other when it raced at top speed. Most do not know, however, that the race cars from Porsche, Ferrari, Maserati and Lotus, its appearance is not the work of brand strategists and graphic designers, but often due to chance. Go Faster collected over 100 examples of car design, these carefree anarchy of the document creation process. In the book, each brightly decorated cars will be presented next to an unpainted, white model. This juxtaposition Go Faster takes his readers not only with a fast ride through images in racing history, but shows exactly how the graphics modulates the appearance of a racing car. “This book by Prof. Sven Voelker published by Gestalten Verlag, linking not only gasoline junkies and graphic designer, but definitely belongs in every bookshelf of these two groups.”

I can’t wait to read it.

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